The latest in a series of bottlenecks being faced after Central government made digitization of cable TV compulsory is opposition by West Bengal government.
The digitization move was taken so as to give maximum choice and best quality to the customers, and at the same time facilitating accurate viewership data collection so as to avoid events like NDTV vs Nielsen Kantar viewership data tampering case.
The deadlines since announcement of first deadline of 31st October have been extended due to various bottlenecks like row between MSOs(Multi Service Operators) and Broadcasters over tariff. Broadcasters are various channels while MSOs are the link between them and viewer. Other issues include shortage of set top boxes (STBs) etc.
In West Bengal the move is being opposed as STBs are still not installed in all homes. MSOs have been instructed by state government not to go digital overnight.
The MSOs are in a catch-22 situation where on the one hand they face the situation of their licenses being cancelled by central government if not adhering to digitization deadline, on the other the state government is apprehensive about any law and order situation arising out of sudden digitization. WB governement wants to buy more time.
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